Friday, August 28, 2020

Oh I do like to be beside the seaside!

If you're hoping for some sunshine and planning on heading to the coast this bank holiday weekend, you're following in the footsteps of a long line of Brits. By the mid 20th century, more day trippers and holiday makers than ever before were flocking to Britain's beaches. The provision of public holidays and paid annual leave meant more people could treat themselves to a break. 


We've been looking through our collections for some inspiration for a bank holiday adventure.



Where to go


First things first, deciding where you want to visit! During the heyday of the great British seaside holiday in the mid 20th century, most people travelled by public transport. Employers and community groups often organised special excursions, whilst rail companies offered summer timetables with extra services to ferry workers to the coast. Tourist boards at seaside resorts often worked with the rail companies, running joint publicity campaigns to tempt travellers onto trains to the beach. They produced travel guides with information on train times, attractions and accommodation. 

Holiday Haunts brochure from 1958 by British Rail, showing people playing and enjoying the seaside
Resorts and hotels on the Yorkshire coast feature in this brochure by British Rail.

Poster of the Prince of Wales WMC Annual Children's outing to Scarborough, Sunday 19th June 1960.
Holmes Printers produced this poster advertising a train trip to the seaside from Pontefract.

Black and white photo of a row of buses waiting to take Fryston miners' families to the beach. Lots of people are waiting to get on.
Local amateur photographer, Jack Hulme captured this shot of buses taking Fryston miners' families to the beach.

The travel poster was the rail companies' primary marketing tool. They appointed top artists to produce eye-catching designs that showed off the seaside in all its splendour as a fun family day out. Their works are now considered iconic. Pontefract-born Charles Pears was one of the famous artists commissioned to paint packed piers and bustling beaches. 


Southend on Sea poster illustrated by Charles Pears, showing people enjoying the seaside
1934 poster design by Charles Pears
© TfL from the London Transport Museum collection, http://www.ltmuseum.co.uk 

You can see more poster designs by Charles Pears in our Art UK Curation - we celebrate his career by bringing together some of our favourite works from collections across the UK.

In honour of Pontefract's famous son, we commissioned graphic designer, Georgina Westley, to produce a modern travel poster for the town inspired by Charles Pears. See the poster and read about the design process in Georgina's recent guest blog post, Drawing Pontefract.


What to pack


So you've picked your preferred resort and booked your train tickets. It's time to pack those holiday essentials. You'll need your beachwear - perhaps inspired by the fashionable bathing belles adorning Pears' posters. By the 1950s, beach censors no longer policed the length of bathing suits. The modesty protecting skirts and long sleeves of the previous century had been replaced by halter fastenings, sweetheart necklines, dropped waists and figure flattering ruching.

A vintage red and grey swimming costume

Retro swim and beachwear from the 1950s-70s
Swim and beach wear, 1950s-1970s

Once you've selected your attire, don't forget your bucket and spade- and you'll want your camera for snapshots of your sandcastles!

Multicoloured rubber seaside buckets
Rubber seaside buckets, 1980s

A portable Brownie 127 Kodak camera
Brownie 127 camera, Kodak, 1950s

On the beach


Hopefully you can claim yourself a prime spot on the sand to lay out the picnic blanket and set up camp for the day, like the Gill family at Bridlington in the 1930s.

The Gill family enjoying the seaside, wearing smart clothes and covered up a lot more than we tend to be at the seaside these days!

Or perhaps you'd prefer to sunbathe on a deckchair like these 1950s holiday makers.

Rows of sunbathing beachgoers and people sat on deckchairs

Later on, you might go for a walk along the seashore...

Two women and a man linked arms walking along the beachfront, they are smartly dressed

... or even be brave enough to have a paddle!
A family in the sea with water up to their ankles, with their clothes hoisted up so they don't get wet

You should have plenty to write about in your postcards home.

A smartly-dressed woman wearing a headscarf writing a postcard on the beach

Before you leave


Make sure you take home a reminder of your trip with a souvenir or two from the seaside gift shops. 

Various trinkets and souvenirs from holidays in the past

In the mid 20th century, many tourists making their way back to the Five Towns from a trip to the coast may have had purchases in their suitcases that were closer to home than they realised. These mementos of Bridlington were actually made by Bagley and Co Ltd at their Knottingley glassworks.

A glass seashell souvenir made by BagleysA small glass vase souvenir made by Bagleys for Bridlington
Bagley's made similar souvenirs for several resorts, including this nautical novelty for Great Yarmouth. The floral design was hand painted. Why not have a go yourself with our latest Colour our Collections sheet?

A green glass boat souvenir from Great Yarmouth made by Bagleys

A stylised colouring sheet of the glass boat souvenir
Click here to download your colouring sheet



Let us know if you're going in search of the sea air over the long weekend. We'd love to know what you get up to- especially if you're inspired by any of our collections! 

Or if you're staying at home this bank holiday, why not pass the time with our digital jigsaw and enjoy Georgina's beautiful poster design.

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